Brianna Higgins Aug 02, 2022

Table of contents:

  1. What is a Sales Manager?
  • Role and Responsibilities
  • Skills
  • Salary
  • Job Outlook
  1. How to Become a Sales Manager
  2. FAQ’s / Resources

Introduction

To become a Sales Manager, you need to develop strong leadership and communication skills and a deep understanding of the sales process. You can acquire these skills by pursuing a business administration or sales management course or by working your way up through the ranks of a sales organisation.

There are many different paths to becoming a Sales Manager. But regardless of the route you take, you'll need some essential skills and qualities to succeed in this role. 

In this blog post, we'll outline who a Sales Manager is, including their roles and responsibilities, skills, salary, job outlook, and how to become one. We'll also answer some of the most frequently asked questions regarding this position. So if you're ready to take your career to the next level, keep reading!

What is a Sales Manager?

A Sales Manager is a professional responsible for leading and motivating a team of salespeople. They work to develop and implement sales strategies, manage client relationships, and train and coach sales representatives.

Role and Responsibilities

A Sales Manager's primary responsibility is to ensure that their team meets or exceeds sales goals. Their main roles and responsibilities include:

Building a team

Every Sales Manager relies on a team of salespeople to generate revenue for their company. A Sales Manager is responsible for recruiting and hiring new sales representatives. They identify the skills and qualities necessary for success in the role. They also need to provide ongoing coaching to their team.

Training and onboarding

Sales Managers need to provide training and support to new sales representatives. They need to ensure that their team is properly onboarded and that they have the tools and resources they need to be successful.

training and onboarding

Strategy development

A Sales Manager is responsible for developing and implementing sales strategies to help their team meet their quotas. They need to be able to identify opportunities and create plans to capitalise on them. A Sales Manager also needs to be able to adapt their strategies as the market changes.

Distributing sales resources

A Sales Manager is responsible for distributing the resources their team needs to succeed. This includes things like leads, contact lists, and marketing materials. A Sales Manager also needs to be able to allocate their team's time and budget effectively.

Motivating the team

A Sales Manager needs to motivate their team to stay focused and meet their goals. They need to identify what motivates each sales representative and use that to their advantage. A Sales Manager must also provide positive reinforcement when their team achieves its goals.

team motivation

Monitoring and assessing performance

A Sales Manager is responsible for monitoring the performance of their team. They must identify areas where their team can improve and make changes accordingly. A Sales Manager also needs to assess each sales representative's individual performance and provide feedback.

Skills

To succeed in this role, sales managers must have strong leadership and communication skills and a deep understanding of the sales process. 

Other essential skills for a Sales Manager include:

  • Analytical thinking for strategy development and performance assessment
  • Coaching and mentoring for team development
  • Flexibility for adapting to market changes
  • Organisational skills for managing resources and tasks
  • Problem-solving skills for resolving conflicts
  • Decision-making skills for making tough decisions
  • Negotiation skills for distributing resources
  • Interpersonal skills for building relationships

Salary

The average salary for a Sales Manager in Australia ranges from $70K to $130k per year. However, salaries can vary depending on experience, location, and company size. 

 

sales manager salary

In 2021, the median salary for a Sales Manager was $85,000. In the next few years, the demand for sales managers is expected to grow, and wages are expected to increase accordingly.

Job Outlook

The job outlook for sales managers is positive. The role is expected to grow by 7% by 2030. This growth is due to the increasing importance of sales and the need for companies to have effective sales strategies. The Sales Manager position is also becoming more popular as companies look to improve their sales teams.

How to become a Sales Manager

You can take a few different paths to become a Sales Manager. The most common approach is to start as a sales representative and then be promoted to a manager position. Other options include:

Earn a bachelor’s degree

Most Sales Manager positions require at least a bachelor's degree. While you don't necessarily need a degree in sales or business, it can be helpful. It allows you to learn about the sales process and other critical business concepts.

A bachelor's degree also shows you have the commitment and discipline to complete a long-term project. This can be helpful in convincing potential employers that you have what it takes to be a Sales Manager.

Gain experience in sales

While a bachelor's degree is helpful, most employers will also want to see that you have experience in sales. You can gain this experience through internships, entry-level jobs, or even volunteer work.

The best way to gain sales experience is to get a job in sales. This will allow you to learn about the sales process and build the skills necessary for the role of a Sales Manager.

Getting a job in sales can also be helpful in networking. You'll have the opportunity to meet other sales professionals who can give you advice and help you find better-paying jobs in the near future.

Apply for entry-level roles

Applying for entry-level roles is a great way to get your foot in the door of the sales industry. These roles include sales representative, sales associate, or sales trainee.

These roles involve making sales calls, meeting clients, and presenting products. They also allow you to learn about the sales process and build relationships with potential employers.

While these roles don't have the same responsibilities as a Sales Manager, they will allow you to learn about the sales process and gain the necessary skills.

Get a professional certification

Studying for and getting a professional certification can give you the edge over other candidates when applying for Sales Manager roles. Professional certification demonstrates that you have the knowledge and skills necessary for the position.

There are many different professional certificates that you can get, but one that is particularly well-suited for sales managers is the Nexacu certification. This course covers all aspects of Microsoft applications, including Excel, PowerPoint, and Outlook.

The Nexacu certification is a great way to show potential employers that you have the skills necessary to manage a project and the team responsible.

Consider upskilling

Upskilling is a great way to improve your chances of being hired as a Sales Manager. Upskilling involves enhancing your skills and knowledge by taking courses or training in specific areas.

Some upskilling options beneficial for a Sales Manager include project management, marketing, and customer service. Taking courses in these areas will give you the skills that are necessary to be successful in the role of a Sales Manager.

FAQ’s / Resources

Being a Sales Manager is a challenging but rewarding role. If you are considering becoming a Sales Manager, here are some frequently asked questions that may help you in your decision-making process.

What does a Sales Manager do?

A Sales Manager is responsible for leading and managing a sales team. They are responsible for setting sales goals, developing strategies, and motivating the sales team to reach their targets.

What is the workplace of a Sales Manager like?

The workplace of a Sales Manager can vary depending on the company. However, most sales managers work in an office setting. They may also travel to meet with clients or potential customers.

What are the hours like for a Sales Manager?

The hours of a Sales Manager can also vary depending on the company. However, most sales managers work full-time hours. They may also have to work additional hours to meet deadlines or to attend meetings.

What qualifications do you need to be a Sales Manager?

Most Sales Manager positions require at least a bachelor's degree. You may also be required to have experience in sales, as well as other qualifications such as a professional certificate.

How do you become a good Sales Manager?

Becoming a good Sales Manager is about more than just selling products. It's also about understanding people, building relationships, and being able to motivate and lead a team. It also helps to be well-organised and have good problem-solving skills.

How long does it take to become a Sales Manager?

The time it takes to become a Sales Manager depends on your educational background and experience. If you have a bachelor's degree and experience in sales, you may be able to get a Sales Manager position within a few years. However, it may take longer to become a Sales Manager if you don't have a degree or experience in sales.

How does a Sales Manager impact a business?

A Sales Manager is responsible for leading and motivating a team of salespeople and managing the sales process. They play a crucial role in the success of a business by ensuring that sales targets are met and that customers are satisfied. They also work to improve the sales process and develop new strategies to increase sales.

What are the most common challenges that sales managers face?

Some of the most common challenges that sales managers face include managing a team of salespeople, meeting sales targets, and dealing with customer complaints. Moreover, they must continuously adapt their strategies to stay ahead of the competition.

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